FIND YOUR CHAMPION
SPORTS DIRECT

For Sports Direct’s January training campaign, we followed 6 professional athletes on the lead up to the Tokyo Olympics, creating individual short documentary pieces outlining their lives in and around their sport.









JAY QUINN - PROFESSIONAL SURFER

Director: Toby Jones
Photography: Louis Bamford
Camera Op: Toby Jones, Xander Ettling
Drone: Xander Ettling
Editor: Xander Ettling

TRAILER

ALI JAWAD - PARA POWER LIFTER

Director: Toby Jones
Photography: Louis Bamford
Camera Op: Toby Jones, Callum Earnshaw, Xander Ettling
Editor: Xander Ettling

EMILY DIAMOND - 400M SPRINTER

Director: Toby Jones
Photography: Louis Bamford
Camera Op: Toby Jones, Callum Earnshaw, Xander Ettling
Editor: Xander Ettling

Previous
Previous

REIMAGINE SPORT

Next
Next

TRIUK